Milan, July 24, 2025 – adidas will support the Wizz Air Rome Half Marathon as technical partner on October 19, 2025.
The sporting event in the heart of Rome, organized by RomaOstia and RCS Sports & Events, will welcome participants from all over the world to discover the beauty of the Eternal City. A breathtaking course designed to lead runners through the most iconic landmarks, starting and finishing at the Colosseum, in the year of the Jubilee celebrations. This major occasion will also inspire the official race shirt of the Half Marathon, designed for the second consecutive year by adidas.
The shirt’s design, created for all participants, features the Wizz Pink of Wizz Air, Title Sponsor of the Rome Half Marathon, and is enriched with a central graphic element celebrating the 2025 Jubilee. Both the shirt and bib will be distributed at the Race Village set up outside Eataly Ostiense (Piazzale XII Ottobre 1492) on October 16, 17, and 18.
The 2025 edition promises to live up to the success of last year’s event, which recorded over 17,000 registrations, confirming it as the most participated half marathon in Italy. As of today, with less than three months to go, over 14,000 runners have already secured their bibs and 83% of them (11,871) are international participants.
adidas’ involvement in the Wizz Air Rome Half Marathon is part of a broader strategy in which the brand continues to invest in running in Italy.
In preparation for the event, the adidas Runners communities in Milan and Rome will be actively involved, with a weekly training schedule starting in September for all those aiming to take on the 21K at their best.
adidas will also be present at the Wizz Air Rome Half Marathon Village with The Running Lab, a dedicated space where runners can test the latest technologies applied to running shoes. Center stage will be taken by Adizero, the high-performance line designed to help every athlete push their limits in both training and racing, with the same relentless spirit that has led adidas to achieve major milestones in the world of running.
ADIDAS
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach, Germany, the company employs over 62,000 people worldwide and generated €23.7 billion in revenue in 2024.
